How we use cookies on our website A cookie is a tiny file which is placed and stored on your computer. If you do not opt out, this file is added and allows the cookie to help analyse online traffic or lets you know when you visit a particular site. Cookies are also used to allow web applications to respond to you as an individual. The web applications then tailor their operations to your needs, likes and dislikes by remembering the info about your specific preferences. At The Ripple Effect we use Google traffic log cookies in order to identify what pages are being used. This gives us the ability to analyse data about certain webpage traffic and improve our website which best suits the needs of our customers. This information is strictly used for statistical analysis purposes only. Cookies help us to provide a better website experience by enabling us to see which pages people find most useful and which pages are not. These Cookies do not give us access to your computer and do not give us information about you. You can choose to accept or decline cookies. Most website browsers will automatically accept cookies, you can change your browser settings to decline cookies if you would prefer, remember though this may prevent you from taking full advantage of the website.

Cookie Type Duration Description
civicAllowCookies persistent 365 Days It is used to remember whether the visitor has “accepted” your cookie policy.
__utma Google Analytics 2 years from set/update. This cookie is typically written to the browser upon the first visit to your site from that web browser. If the cookie has been deleted by the browser operator, and the browser subsequently visits your site, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to your site and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.
__utmb Google Analytics 30 minutes from set/update. This cookie is used to establish and continue a user session with your site. When a user views a page on your site, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on your site, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on your site for longer than 30 minutes. You can modify the default length of a user session with the _setSessionCookieTimeout() method.
__utmv Google Analytics 2 years from set/update. This cookie is not normally present in a default configuration of the tracking code. The __utmv cookie passes the information provided via the _setVar() method, which you use to create a custom user segment. This string is then passed to the Analytics servers in the GIF request URL via the utmcc parameter. This cookie is only written if you have added the _setVar() method for the tracking code on your website page.
__utmx Google Analytics 2 years from set/update. This cookie is used by Website Optimizer and only set when the Website Optimizer tracking code is installed and correctly configured for your pages. When the optimizer script executes, this cookie stores the variation this visitor is assigned to for each experiment, so the visitor has a consistent experience on your site.
__utmz 6 months from set/update. This cookie stores the type of referral used by the visitor to reach your site, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within your own site. The cookie is updated with each page view to your site.

Maxine Harley

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My Books

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Described in Amazon reviews as “Life-changing”… “Wonderful”… “Excellent”…”Fantastic”… “Fascinating”… “Highly recommended”… “A great read!”… ” Accessible and extremely informative”… “Non complicated and very well written and structured”